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Comprehensive Financial Model for General Mobile App Feasibility Testing

Comprehensive Financial Model for General Mobile App Feasibility Testing
Best Financial Models |  | BFM-Model-7-Mobile-App-3

Additional information

Business Type

Mobile Apps

File Format

Microsoft Excel

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Ideal for entrepreneurs, startups, and organisations planning to launch a mobile app or platform-based service with in-app purchases, freemium options, or ad revenue.

Designed to evaluate the economic feasibility of mobile apps, it provides a clear framework for analysing financial projections and performance over a five-year horizon.

The model incorporates three primary revenue streams—ad revenue, freemium subscriptions, and in-app purchases—allowing you to customise assumptions to align with your business model. By integrating user acquisition metrics, including organic and paid traffic, it helps you project downloads, revenue, and user engagement with precision. Additionally, it supports flexible configurations for churn rates, user lifetime value (LTV), and customer acquisition costs (CAC). This tool is perfect for creating a mobile app business plan or exploring opportunities in app monetisation.

This financial model template in Excel includes monthly and annual financial statements, dynamic depreciation, and a terminal value based on EBITDA. Advanced metrics like IRR, NPV, and CAC payback provide actionable insights for funders and stakeholders. Whether you are seeking investment, crafting a business plan, or developing an in-app purchase financial model, this tool equips you with the data-driven narratives necessary to communicate the financial viability of your app.

With built-in flexibility to evaluate multiple scenarios, this model is invaluable for app developers and businesses crafting an app financial feasibility plan. It ensures you can present a compelling business case that aligns with investor expectations and stakeholder requirements while showcasing your financial forecasts.

R2,999.00

Product Code BFM-2025-018 Category

Coaching session via Zoom / Google Chat to run through the model’s use and functionality.

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Immediate access to your chosen financial model, compatible with Excel or Google Sheets.

Global Compatibility

Our templates are designed for global use, featuring support for all major currencies.

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Best Financial Models |  | BFM-Model-7-Mobile-App-3
Comprehensive Financial Model for General Mobile App Feasibility Testing