Business Type | Social Media Platform |
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File Format | Microsoft Excel |
Do You Need a Social Media Business Plan? Partner with Africa’s Leading Business Planners, JTB Consulting – trusted by entrepreneurs since 2006.
This financial model template in Excel provides an in-depth analysis of revenue streams, user acquisition strategies, and operating costs over a 10-year horizon.
Built to accommodate diverse monetisation models, including advertising, subscription fees, in-app purchases, and data licensing, this model helps businesses tailor their financial projections to their unique operational frameworks. Inputs for user growth, engagement rates, churn, and average revenue per user (ARPU) allow for accurate forecasting and strategic planning.
Integrated financial statements—Income Statement, Balance Sheet, and Cash Flow Statement—provide a holistic view of the platform’s financial health. With embedded sensitivity analysis, the model explores how changes in user acquisition costs, marketing budgets, or monetisation rates impact profitability. It also calculates key investment metrics such as IRR (Internal Rate of Return), NPV (Net Present Value), and payback period, ensuring robust financial decision-making.
The dashboard offers visual representations of key performance indicators (KPIs) like monthly active users (MAU), customer acquisition cost (CAC), lifetime value (LTV), and break-even analysis. These insights enable businesses to refine user retention strategies, optimise revenue streams, and present compelling investment cases to stakeholders.
Whether you’re building a new social platform or scaling an existing one, this financial model serves as a critical tool for developing a comprehensive business plan, securing funding, and driving sustainable growth.
R6,999.00
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